How do I run a Channel Audit?

The Channel Audit is a one-click strategy report for your connected channel. In 5 to 15 minutes it reviews your content, packaging and niche, then gives you a written summary, a prioritised action plan and five proof-backed video ideas.

Before you start

• You need a connected YouTube channel. Connecting by handle is enough.
• The Audit tab is available on plans that include it. On other plans you see a locked preview, and you cannot run or read audits. If you move to such a plan later, your past reports are kept and come back when you upgrade again. See the Billing page.
• You need at least 200 credits.

Run an audit

1. Go to Dashboard and open the Audit tab.
2. Optionally choose a competitor source with the Competitors: button (see below).
3. Press Run Channel Audit.

A checklist shows each step as it completes. The audit runs in the background, so you can leave the page or close the browser. When you come back to the Audit tab, it reconnects to the run, or shows the report if it has finished.

Only one audit can run at a time for each channel. If one is already running, pressing Run again does not start a second one and does not charge you.

Choose your competitors

By default the audit uses Auto: it scans the top channels in your niche. If you have a channel folder with other channels in it, the Competitors: button lets you use that folder instead. This is useful when you already know exactly who you compete with, including smaller channels.

The choice applies to one run only and resets to Auto afterwards. If you don't see the button, you don't have a channel folder with other channels in it yet.

What's in the report

• Summary and Action Plan: a short verdict and a numbered list of priorities.
• Things We Do Well and Areas of Improvement: findings backed by real videos and figures.
• Content Buckets: how each of your content types performs and whether it is rising or fading.
• Thumbnail Style Codes: the visual styles your thumbnails fall into, with a consistency score.
• Ideal Length: how video duration relates to views on your channel.
• Hooks & Production: the AI watches your most recent long-form uploads and scores hook, pacing, production and title match.
• Viral Vectors: title words that drive views, the ones you use and proven ones you don't.
• Title Formats: templates you use and untapped ones that work in your niche.
• Cross-Niche Winning Formats: formats proven in other niches, adapted to yours.
• Market Overview: established and upcoming trends in your niche.
• Your Analytics: your private YouTube Analytics data, if your channel is connected with YouTube Analytics.
• Video Ideas: exactly five ideas, each backed by competitor proof.

Without the YouTube Analytics connection, some figures about your own videos are estimated from public data and marked "Estimation". Everything else in the report is the same.

The report has no export or share option. Apply its recommendations in Quick Ideas, Scripts, Titles & Description and Thumbnail Studio.

Past audits

Once you have two or more completed audits, a History menu appears in the report header. It lists your 10 most recent runs for that channel. Pick one to view it, then click Back to latest to return.

What it costs

Each audit costs 200 credits, whether it's your first run or a re-run. The credits are charged when the run starts.

• Refunded automatically: when the whole run fails and no report can be built, for example if your channel has no videos, the channel was disconnected, or our competitor data sources were temporarily down.
• Not refunded: a partial run. If some steps fail but a report is still produced, the missing sections are listed at the bottom and the credits are kept. Re-run the audit to fill them in.
• Never charged: when a run is refused before it starts, for example because of your plan, an empty competitor folder, or an audit already in progress.