Mu Tunc

1. 

   Gosha Dolgun

   @goshadolgun · 23,600 subscribers · Business

   15,428avg views
2. 

   orenmeetsworld

   @orenmeetsworld · 240K subscribers · Business

   62,990avg views
3. 

   The Fashion Fable

   @thefashionfable · 48,200 subscribers · Business

   72,313avg views
4. 

   Fred Buckley

   @fredbuckley · 16,600 subscribers · Business

   35,695avg views
5. 

   The Science of Products

   @thescienceofproducts · 73,800 subscribers · Business

   66,887avg views
6. 

   Dylan Cordonnier

   @dtcordonnier · 6,780 subscribers · Business

   4,131avg views
7. 

   INSIDE OUTLINE

   @inside.outline · 11,900 subscribers · Business

   35,500avg views
8. 

   Inside Business Stories

   @inside-business-1 · 11,800 subscribers · Business

   115Kavg views

My name is Mu. I’m a brand builder, creative director and filmmaker working across tech, culture, design and wellness. Over the past two decades, I’ve lived and worked in Paris, London, Istanbul and Lisbon, collaborating with 30+ startups across the US, Canada, Europe and the UAE. I began my creative journey at American ad firm McCann, leading campaigns for Coca-Cola, Intel, and Mastercard. I was part of the early growth of several startups, working directly as the right hand to founders: from MUBI, now valued at over $1 billion, to Les Benjamins, a luxury streetwear brand valued in the eight figures. Both companies and their founders’ personal brands, still operate with the same brand DNA I helped shape. I’ve directed and produced two films that streamed on Netflix and Amazon. Since 2021, I’ve run Speaks For Trees, my independent brand studio working with founders, doctors and startups across health, wellness, tech and design. Here, I’ll share my thinking journey.

Joined

2010-11-04

Format

documentary

Topics

Business Strategy, Case Studies & Analysis