201x20:41Two Hypnotic Language Patterns That Destroy Resistance
160K views · 13 years ago
@paulmascettaPersonal DevelopmentUnited StatesView on YouTube
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@owntheroomwithjakestahl · 21,300 subscribers · Personal Development
I’m Paul Mascetta — communication strategist, persuasion expert, and the founder of Influence Academy. For two decades, I’ve studied what actually moves people — in sales conversations, on stages, in negotiation rooms, and on the mats of a Brazilian Jiu Jitsu academy where I drill and teach. The principle that runs through all of it: leverage beats force. The right pressure applied to the right point gets you the outcome you want without a fight. That’s how grappling works. It’s also how persuasion works. I’ve worked with executives, coaches, consultants, sales teams, founders, speakers, and creators — all of whom hit the same wall: they have something valuable to say, and the message isn’t landing. Outside of the work, I’m a Christian, a husband, and a father — in that order.
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