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Beauty & Makeup on YouTube

How Beauty & Makeup creators are growing this week: the sub-niches taking off, the channels rising fastest and the videos that beat their channel's usual.

2,845

Creator channels

905M

Combined subscribers

+0.2%

Typical channel's views this week

vs +0.3% across all niches

#64

Rank by growth

of 70 niches

Fastest-growing Beauty & Makeup sub-niches

Median view growth of each sub-niche's channels over the last 7 days.

  1. Nail Polish Swatches9 channels+0.6%
  2. Fragrance Reviews109 channels+0.5%
  3. Nail Art15 channels+0.4%
  4. SFX Makeup5 channels+0.4%
  5. Beauty Hauls6 channels+0.4%
  6. Hair Styling10 channels+0.3%
  7. Nail Art & Tutorials8 channels+0.3%
  8. Nail Product Reviews10 channels+0.3%
  9. Nail Tutorials38 channels+0.3%
  10. Skincare670 channels+0.2%
  11. Nail Care6 channels+0.2%
  12. Barbering Tutorials6 channels+0.2%

Biggest Beauty & Makeup channels

By subscribers.

  1. 1
    James Charles

    @jamescharles · 24M subscribers

    6.7Mavg views
  2. 2
    jeffreestar

    @jeffreestar · 16M subscribers

    5.9Mavg views
  3. 3
    Rclbeauty101

    @rclbeauty101 · 14M subscribers

    9.2Mavg views
  4. 4
    Emmy Combs

    @emmycombss · 14M subscribers

    180Kavg views
  5. 5
    TheMermaidscales

    @themermaidscales3585 · 13M subscribers

    916Kavg views
  6. 6
    Sydney Morgan

    @sydneymorgan · 10M subscribers

    576Kavg views
  7. 7
    Brad Mondo

    @bradmondo · 8.9M subscribers

    2.5Mavg views
  8. 8
    Denitslava Makeup

    @denitslavamakeup · 8.5M subscribers

    1.8Mavg views
  9. 9
    Michelle Phan

    @michellephan · 8.5M subscribers

    3.5Mavg views
  10. 10
    Atarah Mayhew

    @atarahmayhew · 8.1M subscribers

    288Kavg views
  11. 11
    Tati

    @tati · 7.8M subscribers

    711Kavg views
  12. 12
    Kris8an

    @kris8an · 7.5M subscribers

    807Kavg views

Rising Beauty & Makeup channels

Biggest subscriber growth this week, relative to size (10K+ subscribers).

  1. 1
    Evana Maria

    @evanamariaa · 22,000 subscribers

    +39.2%+6,200 in 6d
  2. 2
    Ellie LoVeux

    @ellieloveux · 62,200 subscribers

    +11.5%+6,400 in 5d
  3. 3
    Godmother of Makeup

    @godmotherofmakeup · 37,500 subscribers

    +11.3%+3,800 in 5d
  4. 4
    Unsolicited Eyevice

    @unsolicited_eyevice · 22,500 subscribers

    +9.2%+1,900 in 5d
  5. 5
    Beauty Exchange Beauty Supply

    @beautyexchangebeautysupply · 20,200 subscribers

    +8.6%+1,600 in 5d
  6. 6
    Dr Nicole J

    @doctor.nicolej · 14,100 subscribers

    +8.5%+1,100 in 5d
  7. 7
    Gifty Summer

    @giftysummer · 15,600 subscribers

    +7.6%+1,100 in 5d
  8. 8
    Merveystar

    @merveystar · 91,200 subscribers

    +7.3%+6,200 in 5d
  9. 9
    razzcherry

    @razzcherry · 41,300 subscribers

    +6.7%+2,600 in 5d
  10. 10
    Dr. Sarah Sheu

    @sarahsheumd · 36,600 subscribers

    +6.7%+2,300 in 5d

Top Beauty & Makeup videos this month

The long-form uploads that most outperformed their own channel's usual views, one per channel.

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Frequently Asked Questions

This week the typical Beauty & Makeup channel grew its views by +0.2%, against +0.3% for the typical channel across all niches — #64 of 70 niches by growth. It is measured on 2,057 channels and recomputed daily.