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Personal Finance on YouTube

How Personal Finance creators are growing this week: the sub-niches taking off, the channels rising fastest and the videos that beat their channel's usual.

972

Creator channels

102M

Combined subscribers

+0.4%

Typical channel's views this week

vs +0.3% across all niches

#10

Rank by growth

of 70 niches

Fastest-growing Personal Finance sub-niches

Median view growth of each sub-niche's channels over the last 7 days.

  1. Investing and Wealth5 channels+1.6%
  2. FIRE Movement169 channels+0.7%
  3. Retirement Planning28 channels+0.6%
  4. Financial Audits & Interventions27 channels+0.5%
  5. Financial Literacy & Education808 channels+0.5%
  6. Budgeting & Money Management685 channels+0.4%
  7. Credit Card Rewards8 channels+0.3%
  8. Debt Payoff & Financial Recovery172 channels+0.3%

Biggest Personal Finance channels

By subscribers.

  1. 1
    Graham Stephan

    @grahamstephan · 5.2M subscribers

    530Kavg views
  2. 2
    Alux.com

    @alux · 5.1M subscribers

    215Kavg views
  3. 3
    Caleb Hammer

    @calebhammer · 3.9M subscribers

    988Kavg views
  4. 4
    Minority Mindset

    @minoritymindset · 2.5M subscribers

    123Kavg views
  5. 5
    Nischa

    @nischa · 2.3M subscribers

    719Kavg views
  6. 6
    Humphrey Yang

    @humphrey · 2.1M subscribers

    278Kavg views
  7. 7
    Casper Capital

    @caspercapital · 1.8M subscribers

    6,016avg views
  8. 8
    Sean Pan

    @seanjpan · 1.5M subscribers

    11,143avg views
  9. 9
    LITTLE BIT BETTER

    @littlebitbetter7 · 1.4M subscribers

    656Kavg views
  10. 10
    The Financial Diet

    @thefinancialdiet · 1.4M subscribers

    153Kavg views
  11. 11
    Your Rich BFF

    @yourrichbff · 1.3M subscribers

    47,095avg views
  12. 12
    The Ramsey Show

    @theramseyshowepisodes · 1.2M subscribers

    77,654avg views

Rising Personal Finance channels

Biggest subscriber growth this week, relative to size (10K+ subscribers).

  1. 1
    Talk Wealthy To Me | Powered by Women In Wealth

    @talkwealthytomepod · 10,800 subscribers

    +8%+800 in 5d
  2. 2
    Mark Calloway

    @mark.calloway · 17,500 subscribers

    +7.4%+1,200 in 5d
  3. 3
    James Veal - Black Financial Advisor

    @jamesveal · 11,600 subscribers

    +6.4%+700 in 6d
  4. 4
    UK Finance Simplified

    @ukfinancesimplified · 19,200 subscribers

    +4.9%+900 in 5d
  5. 5
    how really?

    @howreallyvideos · 20,200 subscribers

    +4.7%+900 in 6d
  6. 6
    Kevin Explains

    @kevinexplainsofficial · 94,400 subscribers

    +4.7%+4,200 in 6d
  7. 7
    Webly Alfred

    @weblyalfred · 18,700 subscribers

    +4.5%+800 in 5d
  8. 8
    Finance POV

    @thefinance_pov · 11,800 subscribers

    +4.4%+500 in 6d
  9. 9
    Personal Finance with SDA

    @seyideassistant · 17,600 subscribers

    +4.1%+700 in 5d
  10. 10
    Que Carter

    @mr.quecarter · 49,600 subscribers

    +3.3%+1,600 in 4d

Top Personal Finance videos this month

The long-form uploads that most outperformed their own channel's usual views, one per channel.

Other YouTube niches

Make the next Personal Finance outlier.

Hugo reads what’s working in Personal Finance right now — the outliers, the Hot Topics, the rising channels — and turns it into video ideas, titles and thumbnails for your channel.

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Frequently Asked Questions

This week the typical Personal Finance channel grew its views by +0.4%, against +0.3% for the typical channel across all niches — #10 of 70 niches by growth. It is measured on 898 channels and recomputed daily.