16xYouTube nicheUpdated daily
Social Media on YouTube
How Social Media creators are growing this week: the sub-niches taking off, the channels rising fastest and the videos that beat their channel's usual.
35
Creator channels
12M
Combined subscribers
+0.2%
Typical channel's views this week
vs +0.3% across all niches
#60
Rank by growth
of 70 niches
Fastest-growing Social Media sub-niches
Median view growth of each sub-niche's channels over the last 7 days.
- Influencer Commentary8 channels+0.9%
- Platform News & Updates12 channels+0.3%
- Social Media Strategy23 channels+0.2%
- Growth & Analytics24 channels+0.2%
Biggest Social Media channels
By subscribers.
Rising Social Media channels
Biggest subscriber growth this week, relative to size (10K+ subscribers).
Top Social Media videos this month
The long-form uploads that most outperformed their own channel's usual views, one per channel.
16x
4.6xOther YouTube niches
Make the next Social Media outlier.
Hugo reads what’s working in Social Media right now — the outliers, the Hot Topics, the rising channels — and turns it into video ideas, titles and thumbnails for your channel.
Frequently Asked Questions
This week the typical Social Media channel grew its views by +0.2%, against +0.3% for the typical channel across all niches — #60 of 70 niches by growth. It is measured on 31 channels and recomputed daily.