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Geek Out of Water

@goowBeauty & MakeupUnited StatesView on YouTube

47,700

Subscribers

+100 in 29 days

10M

Total views

+126K in 29 days

4,300

Median views per video

average 7,666

1,500

Videos

~1.7 uploads a week

Subscribers

Last 28 days with a reading.

Total views

Lifetime views, per reading.

Geek Out of Water's biggest outliers

The videos that most beat the channel's own usual views.

Outlier rate 23.9%

Latest uploads

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About

What do you get when you turn a web geek into a beauty geek? A geek out of water! Even an old fish can learn new tricks. Makeup, beauty, and lifestyle. Hello, world! My name is Shelly and I'm a web coding geek - a college professor (JMU SMAD) and a small business owner. I started this YouTube channel in 2016 when it seemed like there were very few people over age 40 showing how makeup and skin care worked on real maturing skin. I started formulating skin care over lockdown in 2020 and completed a 5-course program in advanced cosmetic science in 2024 (launching the Geek Out of Water skin care line somewhere in between there). I opened my GOOW retail shop and formulation lab in Elkton, Virginia in 2025, and here we are today! I'm here to share the things I've learned about skin care, makeup, and such in hopes that you won't have to wait as long as I did to discover the joy that is love, confidence, and self expression through makeup and beauty.

Joined
2016-02-20
Format
review
Topics
Beauty Reviews, Skincare, Makeup Tutorials

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Frequently Asked Questions

Geek Out of Water has 47,700 subscribers and 10M total views across 1,500 videos, and gained about 100 subscribers in the last 29 days.