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Nico Rojas

@iamnicorojasBusinessUnited StatesView on YouTube

15,700

Subscribers

+200 in 17 days

6.1M

Total views

+177K in 17 days

7,970

Median views per video

average 422K

149

Videos

~0.1 uploads a week

Subscribers

Last 13 days with a reading.

Total views

Lifetime views, per reading.

Nico Rojas's biggest outliers

The videos that most beat the channel's own usual views.

Outlier rate 50.0%

Latest uploads

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About

I break down how the world’s biggest brands earn attention, build desire, and shape choice. You’ll learn the psychology behind why certain ads, products, and ideas stick and why most brands fail to be remembered. I use real examples from Nike, Apple, IKEA, Spotify, and luxury brands to explain brand psychology, marketing strategy, and human behavior in simple terms. If you’re building a brand, marketing products, or want to understand how influence really works, this channel is for you. New breakdowns every week on what makes brands unforgettable.

Joined
2024-06-07
Format
breakdown
Topics
Business Strategy, Case Studies & Analysis

Learn from Nico Rojas's outliers.

Ask Hugo why a video took off, which ideas would work for your channel, and what to title it — backed by YouTube Explorer data on Nico Rojas and the channels around it.

Frequently Asked Questions

Nico Rojas has 15,700 subscribers and 6.1M total views across 149 videos, and gained about 200 subscribers in the last 17 days.