378x1:13:43Why Australia's Most Awarded Super Ad Might Be Failing | The Science of Advertising Ep 1
6.8K views · 3 months ago
@thescienceofadvertisingshowBusinessAustraliaView on YouTube
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Your brain ignores 84% of advertising and forgets most ads in 12 seconds, so this is the show that breaks down why a rare few rewire behaviour instead. Hosted by Jonathan Rolley, author of Brands, Brains & Behaviours, every episode autopsies the ads that actually worked, pits two campaigns head to head, and revisits the legends people still remember decades later
Ask Hugo why a video took off, which ideas would work for your channel, and what to title it — backed by YouTube Explorer data on The Science of Advertising Show and the channels around it.