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James Welsh

@jameswelshBeauty & MakeupUnited KingdomView on YouTube

1.6M

Subscribers

230M

Total views

+3M in 31 days

141K

Median views per video

average 214K

1,000

Videos

~1.9 uploads a week

Subscribers

Last 28 days with a reading.

Total views

Lifetime views, per reading.

James Welsh's biggest outliers

The videos that most beat the channel's own usual views.

Outlier rate 23.1%

Latest uploads

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About

Hey its James, on this channel I take a deeper dive into skincare: the ingredients, the science, and the marketing. I explore Korean skincare trends and break down the myths that confuse people more than they help. With a degree in Editorial & Advertising Photography, I also investigate photo manipulation in beauty marketing, from filters and blurred-out complexions to the “perfect skin” illusions used by brands and influencers. Alongside deep dives and ingredient science, I post commentary style videos that look at the biggest beauty brands, their histories, their controversies, and the decisions that led them there. I expose brands when they deserve it, call out their BS, and break down why certain launches, scandals, or trends matter. My goal is simple: make skincare understandable, enjoyable, and rooted in truth. If you want relaxed, educational deep dives, ingredient breakdowns, brand investigations, and honest commentary on the beauty industry, then subscribe!

Joined
2015-02-11
Format
breakdown
Topics
Skincare, Beauty Reviews

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James Welsh has 1.6M subscribers and 230M total views across 1,000 videos.