18x7:19Why Your Follow-Up Might Be Driving High-End Clients Away
52K views · 4 months ago
@luxuryacademyinsightsBusinessUnited KingdomView on YouTube
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+105K in 29 days
5,066
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78
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@thescienceofadvertisingshow · 10,400 subscribers · Business
Practical insights on the psychology of luxury clients: how they think, how they decide, and what makes them trust one brand over another. Presented by consumer behaviour psychologist Paul Russell, each episode is built around the questions viewers send in. Paul takes one real problem and explains the behavioural science underneath it, then what to do with it. Some past episode topics include: why discounting can cost you trust, why exclusivity attracts some buyers and offends others, why a client who seemed certain goes quiet. Whether you sell to HNW clients, run a luxury brand, look after clients after the sale, or lead a team that does, each episode is certain to offer insight. Ask a question in the comments and it may become an episode.
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